Is the creative process broken?

I hope so.

Did this thing a few weeks back with James Sherrett of AdHack who always inspires me.  He was kind enough to ask me in to launch his AdHack Live series..  He put me on a camera and asked a bunch of questions, to which I gave a bunch of answers. 

This is what came out.  Am surprised nobody has called BS on me yet, and I'm more surprised with the fact despite all my years in America, I really do still kind of say "a boot" when I mean about.