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September 19, 2008


And how do you like that the call to action is Upgrade to Mac, not Switch or Choose a Mac. Keeps playing on the two-tier world of computing - the lower-level belonging to PC, the upper-level belonging to Mac.

In terms of tone I like it makes a claim of superiority without getting to down and dirty. Tough to take the high road without coming accross haughty or phoney. They walk that line of staying a tick back from arrogance but very confident. Helps when the product is better for the average consumer. I say that as someone who is writing this on a Mac and to my left is a PC for work matter.

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