After three and a half weeks in London, it is clear it is a great time to be in advertising.
Not for all the reasons well paid agency executives like to plod out as a facade of optomism. You know, the 'never been so much creativity and innovation about, we can do anything...' line.
No, what is great is that walking around SOHO, talking to people at agencies here and abroad, heads are down working.
Not conferencing, parading as gurus, whinging or penning another article claiming the death of something.
Nope, the smart people are just getting on with it. Taking the brilliant principles of creativity mastered by Mr. Bernbach & Co. and matching it with the robust body of knowledge of digital (couple decades worth of info now) and social (a very productive 10 years) along with all the other theories and stuff to make smart stuff that is interesting and works.
Yes, a lovely time to be in our business. Right, time to get on with it.