The word revolution is regularily frivolously used. Especially in advertising. However, no matter the hyperbole revolutions do happen. Rarely though do they come to a finite end. Sure a regime may be toppled but the values and philosophies of the revolution morph the moment what the revolution revolted against dissolves. Often the instigating revolutionairies are left behind.
A book on wine was the last place to expect insight into revolutions. Noble Rot detailing the dramatic changes in Bordeaux going from over priced garbage wine in glut to high priced low supply high quality was painful for many, instigated by a few, at the mercy of large global forces.
The author William Echikson sums up the Bordeaux revolution, and all other revolutions, quite nicely.
"Bordeaux's revolution was coming to a close. Most monumental political, economic, and social changes overstep and devour their instigators, provoking an almost inevitable reaction. The comings years looked tough for Bordeaux. Many garage wineries would close up. Many ambitious new wavers might well go bankrupt. Even the well-established estates also looked set to struggle... ...But the rovolution's work would leave a positive legacy."
In other words: the dream doesn't die, just the dreamer.
Image: Montmartre cemetary taken on a walk home January 2011.
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