Admittedly babies scare me, probably as much as a retail creative brief on the fact Target carries Huggies.
In an age of complexity, simplicity remains king.
This ad, film, viral, YouTube thing, or whatever other medium of moving picture and synched sound you prefere is one of my favorites of 2011.
Love it, tough brief, goreously simple idea, done with taste and simplicity. Not a pun in sight thankfully. A retail message well dropped. (Oops, sorry, I punned.)