Well, seems there are some more films that were rather good in 2010. Not just these ones.
Grab Some Buds (Anomoly USA)
Sometimes, you want an ad to feel like an ad. The good kind, that slowly winds you up, and rocks you out. Reaffirms what's important to you, in the summer, when you are a god damn baseball, rock music and BBQ loving American.
Human Chain (Wieden Kennedy Portland)
Again, under the category when you want a TV ad to be a TV ad. (Even though this may have never actually aired on TV.) Where Write the Future was arguably more strategic concept than an ad, this guy is a good old fashion one shot execution ad idea. An idea made for athletes, or anyone who wants to improve. Lovely. Very lovely.
Ikea Easy to Assemble (Mediaedge:cia USA)
Episodic brand content - something every brand wants but few have. It looks like nothing done before. A mix of old Saturday Night Live production values with top cult acting talent. Entertaining, absurd, and quintisentially Swedish. Brand all like to sugggest they don't take themselves too seriously, but few like Ikea do. This, is amazing, and given viewing counts many others agree too.