It is embarrassing, but I am nostalgic about blogging. It was a special time 6ish years ago when many titans of planning started mucking about and spewing in the form of daily blog posts everything they ever knew, learned and saw. The ad blogs became the greatest teacher. Nobody in an agency knew what they were. It was the days before the obsession of putting a social media strategist in every meeting along with a pre-existing brand strategist and digital strategist. Nope, everyone left you alone as you posted away.
Then everyone ran out of new things to say and share, we all got tired of typing the word brand and trying to extract a lesson of what brands can learn from every, single, possible, event. People got worried about typos too, it was not longer cool to leave your title uncapitalized (see above) and a few folks got in trouble for having independent thoughts. The really good ones stopped blogging so they had something to publish.
But it was a great time, because everyone was simultaneously trying out and experiencing something new. Seeing how it works and kicking it around. It was good times. Essential times. Times now nostalgic for some. Times expressed in the Campaign for Proper Blogging. Inspired by the likes of Paul and Marcus, who recently restarted blogging away the properly old school way. Bravo lads.
But, the ad blog spirit is not lost, just taking new shape. Bud Caddell has started an extraordinarily wonderful project to collaboratively publish a book. Brilliant.
Where before everyone wrote on their little digital turf, commenting across each's blog, The Bucket Brigade will work together to create something tangible and special. Taking the torch from projects like Planning for Good or the Age of Converstation, it is going to be awesome to see how minds collaborating together make something completely new. It also has a proper business model, and funding.
I have high hopes, but the journey will be where the best learning comes. So join.