Over the years building up my career, I always knew that at some point I would throw it all away. Start from scratch. Probably a couple times at that.
Throw the network of reliable colleagues out the window. Social structures and ways of working so innate to myself and those around that they go unspoken - gone. A reputation that gave validity to almost any POV - see ya. A trusty knowledge of who to call to get anything done promptly, on time and within an agreed budget - ciao.
A pretty foolish decision in hindsight to depart from everything that helped me get through the day. Since moving to Europe, it certainly has proven a harsh and firm hard restart.
But like childbirth (I presume) it is painful but something one goes through knowing the outcome will be worth the struggle. A real test of everything you know and believe, to find out if it really holds up or is just some BS.
There is a lot of confusion in ad land these days. On accounts small and big. I moved here for the challenge of an ambitious global brand getting the first real attention in decades, if ever. Global businesses, at the heart, are complex and confusing at the best of times. They are infinitely complex and confusing at our current time.
Throw in a tough work culture for outsiders. A culture the breeds an annual quiver at bookshops of anguished tales of failure penned by once optimistic Anglos moving to Paris.
A kamikaze mission we knowingly walked into. But a mission, when we emerge from the other side, whenever that may be, that we will be stronger for it. It certainly sucks at times, but balances with incredible highs and amazing experiences at work.
We came for experience and certainly are getting just that.