Great new brand film for Method from the folks at Droga 5.
I'm partial to the "clean" clean strategy ever since doing a Account Planning School of the Web Assignment years ago on that very proposition (and think I got a great Paul Arden book from Gareth out of it.) Not that the proposition was my invention, Method was already doing it, though in not those exact words. But a proposition is only as good as its expression and this is a dang fine expression.
Geoff, like many, was laid off by his agency last year during the fiscal tightening most agencies faced.
He also knew that creative professional under 40 hardly, if at all give to charities. Though they do like sitting around an complaining. So rather than do up a spiffy portfolio in an expensive hand crafted case he put his effort and time to work on behalf of Covenant House. He made a campaign for those who could never afford an agency to help them out; street kids.
It was a honour for Geoff to take the stage and launch Homeless Copywriter at Interesting Vancouver. I admire anyone who will stand up in front of 150 people to talk into a loud microphone about losing their job and then present new creative publicly for the first time. It's hard enough presenting to a few clients, let alone 150 potential critics. Bravo good sir.