Nike Low-Fi Fun

Low Fi is relative if the full shebang involves Michael Mann or Guy Ritchie.  Couple of fun product driven pieces of content.

Nicely aligned with their overarching strategy I'd say:

"We don't do advertising any more. We just do cool stuff, It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness."  Simon Prestridge