Been chewing a half baked idea for a couple months stemming from the thought that we are in a gap period where these new social aspects of all technology are growing more ubiquitous, and while usage is increasing, mass populations have yet to adopt the behaviors. For brands, once accepting they are open platforms for people to co-create their meaning, how can they facilitate increased content and monitor to enable further participation.
This deck is on something called Universal Content Tags. In the spirit of openness I wanted to put it out there to get some feedback and thoughts on whether it has legs, how it could be better, etc. Can we create a new widespread behavior or language in social spaces around brands and their products? Can we simplify the completely dissonant behavior currently taking place? How do we bring physical products, customer relationships and digital content closer together.
There is lots to work out and I'm assuming a relatively high level of familiarity around social media behaviors and brand building/measurement practices. In other words it's not spelled out completely, but for this audience you should get the general gist.
Let me know what you think or how it could be better. Naturally, you will be credited for any contribution. Note, for some reason the images don't show up in the blog, but if you go to Slideshare they are all in there.