Love these. They are the actual business cards for people at Lego. Designed to look just like the individual.
Reminds me in a distant way of when I was a wee lad and got to meet and train every once in a while with the then legendary Crazy Canucks and Canadian National Ski Team, some of whom were personally sponsored by McDonalds. Their business cards were little Big Macs you could take to any store in exchange for a Big Mac. Only trouble, most folks were so excited to get something from one of the guys with their names on it they would never go and get the Big Mac for want of keeping their memento.
You really have to respect it when brands express themselves at touchpoints not for sale or part of a "buy," especially their people, and do it in a clever and honest way. Though it gets nauseating when a brand actually stands for nothing but in a boardroom comes up with some brandspeak they plaster on everything. Witty quips and bad puns everytime you drop the tray table on a plane or look inside a bottle cap. I especially like it when they don't talk about what they stand for and just do it, like Lego, they make products to play with and you can play with their business cards.