Hello again. Been a while friends. Good to be back after a nice hiatus of holidays, friends, family, snow, outdoorsmanship, food and cheer.
I’m not big on New Years
resolutions but do take stock periodically - concurrently looking backwards and forwards. So this is a self indulgent State of the My Nation.
Last year was a very good year. Professionally and personally. It featured an engagement, first marathon, hosting Interesting Vancouver, getting published professionally, bringing a couple of Canada’s most loved & successful campaigns to market (Midas & Milk) and relaunching a speaker series at DDB that attracted the likes of Bob Scarpelli, Terry McBride and Max Lenderman amongst others.
Most excitingly though is 2008 felt like the world of
marketing and advertising started to get its act together again. Folks got back to big thinking rather than
getting all spastic over how a Facebook page will purportedly render every other form of
advertising obsolete. Personally this
was encouraging and satisfying. Frankly,
there were a couple tough years there where it seemed anything we did, be it TV
spots, banner ads, websites or whatever, someone out there were lined up telling us how
wrong and stupid us agency and marketing folks are.
And to be fair there are a lot of bad agency folks and corporate environment that breed mediocre marketing schlock. But many of the most talented, intelligent, imaginative and savvy minds in business
today are found in the truly creative agencies.
For these folks it’s great to see respect return to
creativity and imagination, in all media, over tactics, gimmicks and empty rhetoric. It's great to realize that
great craftsmanship and creative minds have not been replaced by poorly
conceived and executed consumer content.
But well reasoned and imaginative consumers can participate meaningfully in brands like never before. Meanwhile, closed minded and heavy-handed corporate antics aren’t
rewarded as they once were. And every
year more and more viable business models of vastly different natures prove
Our world, whether you run a business, or develop campaigns for an organization has never been more complex. It has never been harder. Made even more so by the current economic climate. But that is what makes it such a challenge and so much fun.
So while there are some resolutions of sort in the back of my mind (be funnier, tell better stories, talk less, and run a half marathon under 1 hour 23 minutes) attitude, focus and excitement trump all of them. 2009 is going to be a tough year, but boy it’s going to be a good one.