"Well... what I believe is that we need to be concentrating more on unchanging
man, as Bill said, than on changing man. That since time began and as far out as
we can imagine, basic human drives will continue to sustain. The obsession to
succeed, however you define that, the drive to survive and the drive to be
admired, the drive to take care of your own - whether it's your Chihuahua or
your daughter or your job. I think there is a basic drive to be, if not happy,
certainly satisfied. There's the drive for companionship and friendship, and so
forth. Those don't change. Bill understood that and appealed to those in various
ways with the tools he had available. But he understood and appreciated and
respected people and their drives."
- Keith Rheinhard interview by Madison Avenue Journal
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