Microsoft Softwear T-Shirt Launch - Common Performance w/ Biz Markie from Freshnessmag.com on Vimeo.
Check out the latest Nike Sportswear launch... oh snap... I mean Microsoft Software launch party in NYC.
For years Microsoft has been trying to be cool, find their voice and hiring overpriced superstars like Madonna and the Rolling Stones to inject life into flaccid product launches. This line of software is the first time they have every been true to who they are, and unapolagetically so. They are geeks, they are as geeky as geeks get. And knowing countless folks that work for or with them this holds true to the inner reality of Microsoft. And few are ashamed of it.
There is no shame in being a geek and getting really excited (and rich) off of computer code. They is only shame in denying your inner geekness. It has been said that Microsoft can't out cool Apple. Going the complete opposite direction of trying to be cool is quite possibly the most authentic and therefor cool thing the folks in Redmond can do.