It took a few months but video of all the great speakers at Interesting Vancouver is now uploaded to the channel.
And, the accountants completed their work, we ended at around a 10% margin meaning $209 was donated to Givemeaning.com's operating fund to help worthy causes raise funds for their endeavors.
Now if you really enjoyed the Fiscally Responsible Holiday Cheer recommendations you may be lagging in knocking off you holiday shopping. So here are some last minute tips to get you back on track:
1. For the Bookworm
Holidays on Ice, by David Sedaris, will make the most awkward holiday gathering feel like a delightful swim is warm egg nog in comparison.
2. The Designer in Your Life
Pantone Mugs, no explaination necessary:
3. Coffee Addict / Gourmand
Skip the phony ironic tee from Abercrombie, get real shirt from real places at Desteenation.
5. Mad Men Junkie
Style is back gentlemen, and the folks from the greatest generation rock it hard. Thankfully the globalization generation has gone bespoke. Custom suits for men at Indochino:
The resistance to urban spam is palpable. And yet the past's version of the future, as often informed by the Minority Report, is of a disturbing world of digital urban spam calling out at us. Or as many Digital experts hope sending us emails with coupons as we walk by given stores. All in all very depressing.
What is exciting is how our mobile devises with all their built in intelligence gathering inputs are on the verge of becoming our digital monocle. People who want to communicate (ie. advertise) or inform about the physical world can do so without installing static real world content, or even fancy loud talking digital screens that change depending on the time of day, weather or some other variable.
Instead you can install virtual content in the real world. All visible by using your phone as a sort set of goggles, or a digital monocle, where all the content goodness is visiable and interactive when you raise the phone up and point at something in your phisical environment. Something like this:
It's almost like your dashboard on an Mac. All the info and functionality are hidden behind your main view, able to come into focus with a simple raising of the phone. And we don't have to walk around with some fancy set of eyewear with a headsup display. All anyone really wants and needs to carry is your keys, cash and mobile phone. The barrier to adding an intelligent set of eyewear is ginourmous to say the least. This little bit of research from Jan Chipchase is insightful along those lines.
Now surely someone is already writing the headline "death of out of home advertising." Stop being silly. It's not going anywhere and will remain effective. But with a digital monocle it could become a more intelligent.
Brand inspired art is an ever growing genre, but what what is really neat is all the behind the scenes footage brands like to release around the making of. This is cool because one of the secrets of advertising is that some of the greatest creativity existed behind the curtains of "finished production." The process of how to actually bring a creative idea to life is as, if not at times more, creative than the idea itself.
This behind the scenes documentary on the making of a BMW spot, shot by Ridley Scott's son, Jake, is the latest in the making of genre. All the detail, trial and error and engineering into making something like this happen is fascinating. I'd expect nothing less from a company like BMW who takes their engineering very very seriously.
In an era of ever growing transparency and a desire to know what's going on behind the scenes, this content is really neat when you have a brand that truly stands for something meaningful and unique, whether it in it's proposition or integral to the products themselves.
That said, are we at the point yet where "lets do some art around the brand" is becoming a bit of a lazy tactic. Probably...
Apparently, to everyone else in their euphoric state, this is an actual representation of how I looked at our Christmas party:
In your sober vision you may be able to discern me, not wearing beer goggles, collecting photographic "evidence."
As a blogger social media type it's easy to over estimate the importance and actual, versus perceived, impact of what happens online. People generally tend to overestimate the importance of instances such as the whole Motrin dooda (in my opinion the real crime was crappy creative not being out of touch with the social media scape.)
However, one of the more interesting cases this year was the Mad Men twitter hubaloo.
Bud Caddell a Strategist at the New York based digital think-tank, Undercurrent, just sent me a well put together overview and analysis of the situation. I like it because he doesn't rely to some "new model" rhetoric but looks as the scenario from a very high level brand philosophy perspective.
The lesson from cases such as the Mad Men are that the tenents of a powerful brand are evolving to being ever more transparent while embracing consumer participation and recombinance - whether that's Mad Men night at you neighbours or some fan fiction online. It's not about the tactic of what social media tool they should use.
The reality is that in this day and age all media is social. Just as all media and content is digital. Social media and digital are not "things." Pretty much every piece of content or brand engagement relies on some for. of 11's and 00's for it to exist. Just as anything a brand does, can be discussed and shared, either because it's really good, or really bad.
Mad Men is really good and so people are getting all social all over it. Kudos to AMC for birthing the show and for quickly embracing it's socialness.
Aparently wearesterlingcooper.com will be updated tomorrow (Monday) so give her a look. Nice job Bud.
Some artists use paint brushes. Some use words. Others use photography. Some clay. A few spray paint cans.
They all use the tools of expression in which they are masters.
I am a master of none of those things. So when asked to create and submit a piece of art into an art auction there was only one creative tool to use: PowerPoint.
It sold, and therefore is art. This is only the beginning.
Notice served Banksy... notice served...