The other day interoffice mail deposited on my desk The Nature of Marketing by Chuck Brymer via the good folks at DDB New York. Chuck Brymer is the worldwide CEO of DDB Worldwide (the company I work for) and to date best known for his work as CEO/President of Interbrand where he created the annual most valuable brand rankings released annually in partnership with Business Week on an international and national basis. Chuck was in our office a few months ago, spoke about Swarm Theory and generally seemed like a stand up guy.
I looked forward to the book for two reasons:
1. DDB has an incredible creative heritage. If you don't know what the B stands for you should probably quit today.
2. DDB isn't always first on people's lips when listing smart digital thinking. Might this book generate some recognition.
So I was very interested to see what he wrote. I'm not done and will give a full review when complete but so far am finding it a great read. Not because he's the CEO of the CEO I report to, but because he hits on a few points I really believe in:
1. Being a creative agency and a digital agency isn't mutually exclusive.
2. Campaigns cannot be considered static (launch and wait.) They are conversations that you need to instigate then facilitate.
The book was released yesterday worldwide, and you should be able to find in your local Amazon.