If the agency, Obama for America, who developed, managed and executed the communications campaign behind Obama's presidential campaign entered that campaign in the Cannes Advertising Festival would it win the integrated grand prix or better yet the titanium? I think it should. And for reasons completely unrelated to political ideology or party affiliation.
Strategically, the entire Obama campaign was singular in what it stood for. It communicated hope. That was its proposition. It was also its idea but that idea manifest itself in many iterations. And what made this idea truly remarkable wasn't because behind this idea of hope were some nifty web tools raising funds, an actively managed YouTube channel, the fact campaign materials embraced crowd sourcing or that they developed some great product lines.
It wasn't a great campaign because of a smart social media strategy. It wasn't a great campaign because they organized rallies and events mobilized by meetup.com and facebook. It wasn't because there were some brilliant TV ads or great music videos. What made it remarkable is that there was absolutely no line or division between what was online, what was offline. It was everything together in its totality. It was, without a doubt, by far the most seamless and multifaceted communications campaign this planet has ever seen.
Ideology and party affiliation aside doesn't that deserve a lion?