This simply was a great ad for Apple. Without getting into the big Microsoft versus Apple debate, do all the MSFT spots suck or not and yada yada, even if it is a little mean spirited, this simply was one of the best uses of display advertising I've seen. A type of ad format far and few between good examples.
Rather it just uses the native design of the page well within the greater context of how the ad will be consumed. It doesn't try to be a video print ad. Doesn't try to be a :15 commercial on your computer. It just tries to be a good display ad consumed within the NY Times site. Best thing was it doesn't even require a mouse takeover. Bravo!