So direct to consumer pharmaceutical advertising efficacy is being questioned by a Harvard Business review study. While there are some examples of great drug ads, they are far and few between. Is it that ads for drugs simply don't work, or is it that ads for drugs are generally so bad or generic (hello lifestyle shots) that the advertising used by drug companies does not work?
In Canada some great Viagra work has been celebrated in the industry and apparently achieved some great results.
In the US, not so much. I'll just leave you with Viva Viagra:
Oh and maybe it's the thirty seconds of a sixty spent narrating side effects like sudden vision loss, anal leakage and heart palpatations. Just maybe?