It's rare that an ad on Canadian TV really impresses. This new spot for Playland, from Rethink, is superb. Though excuse the bad playback quality. Playland is a mediocre amusement park in Vancouver, and the ads have generally been the best thing about it for the past decade. Strategy simply is to embody the exhilaration/sensation of a Playland experience. Production of this spot is great and makes it a wonderful spot. Actually induced out loud couch laughter.