New roleplaying video from the Microsoft ad sales folks. I actually like this one, a couple cheap digs, but gets to the heart of the basic generation gap every generation of employee finds itself in.
Good for a giggle.
One little bit, the slide swap, actually touches on something I've been chewing on lately. One of the most important things for any client is to define the role of advertising against their business challenge. As ideas further and more frequently become bigger than a particular medium, defining the role of each medium itself becomes increasingly important. As one example, if you are developing a more "content based" versus ad based campaign, such as say Whopper Freakout or something like this campaign we're soft launching right now, does TV take a roll such as it does on Movie launches as a trailers to drive traffic to the theatre (in this instance the theatre is on your computer, phone, or maybe even in a theater) rather than a stand alone TV spot with a URL on the tag. Cadbury is on this approach with Glass and a Half Full Productions.
Another approach is using TV where it is unchallenged, live events, to drive mass awareness and interest while the web provides further content before and after as a deeper narrative and archive such as the Honda/WK skydiver affair in the UK of a couple weeks ago.
The reality is that while everyone these days claims to "think" media neutral as is in vogue most generally cariries some bias going in either based upon personal knowledge, comfort zone, agency silo that happens to be on your business card or whatever convention you went to the week before or magazine read that morning. One could argue that the situation presented in the Microsoft video works both ways in some cases. But hopefully given it's 2008 nobody leaves interactive ideas to the end, like the prior cliche for the media portion of a presentation. I'm sure it was true once upon a time, or in some agencies, but heaven forbid you still work like that.
Ideas will always, we hope, be king but the mechanics of the idea are becoming every more important to overall strategy and success.