Love this film produced by Mountain Dew on emergence of skate culture in NYC called Deathbowl to Downtown. More than just a coop of something cool they have added something to the cultural repository of what's now a mainstream activity. Very tastefully done and the trailer already makes the film look fascinating. Nice to see they have evolved from the XGames mindset and do something cool rather than try to be cool.
« Globally global | Main | Elegance over complexity »
May 14, 2008
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