Interesting quote from Sheryl Crow in an NYT article today:
Now, like many established stars, she is thinking on a smaller scale. “There’s something really fantastic about knowing I’m not going to get played at radio,” she said. “I’m not interested in making the kind of music that would compete in that genre, so it’s great. It leaves me to my own devices without the framework of a pop commercial hit.”
I like that thought, and wondered what if brands through about creating content without the framework of the pop commercial hit. Dont' get me wrong, those brand pop commercial hits are with us, but what about content the other 364 days of the year beyond Super Bowl Sunday.