I go out of my way to avoid plugging my company, campaigns or client brands. But, one of my favorite and most inspiring clients offers what could be the most valuable and meaningful gift you give this holiday season. Former 15 year old Apple wonder kid Tom Williams founded GiveMeaning which allows you to give the gift of real change. 100% of proceeds go directly to specific projects, not blind charitable mega corporations. And with the GiveMeaning card , available in an electronic and physical form, you can allow the recipient to give to a project and part of the world they personally are passionate about. It's very cool and a great application of what web technologies are great at - connecting people and efficient transactions - to put the long tail in action for positive social change.
Here's a little segment on CBC for a couple months ago and yesterday he did a holiday themed segment on CBC CanadaAM which you can find here - http://www.ctv.ca/canadaam - but as this site amazing doesn't have direct links you have to go down the list under the player and click "Pointing people in a charitable direction."