Basically, this company which has been in private beta for months aims to track online dialog around brands. But not just by instances but also by whether dialog is positive, negative or neutral.
I like the way this is heading.
You might be curious as to my interesting in measurement. Well, I believe that the best friend of great creative is smart measurement. Smart measurement helps justify those brilliant and captivating pieces of work. They help justify why you don't want to do a laundry list, talking heady or product montage piece of work. But, like any weapon measurement is must be wielded with caution and responsibly. Scoutlabs is potentially a good allie of the creatively inclined along with the the linear ROI inclined.