Apparently, the city of Vancouver rebranded themselves today. That's right "rebranded." Seeing that headline I was looking forward to seeing a brand promise, a new spirit and mantality at city hall. Maybe even some fun brandspeak on the envelope of my next property tax assessment notice.
Sadly, I read further and learned rebranding means we no longer do we live in a place GVRD (Greater Vancouver Regional District) but Metro Vancouver.
So you mean like just a renaming?
Yep, a new name on the business cards and letterhead. Thats about it.
What's with all this fancy "branding" verbiage. Kind of feels like an over promise. Don't know why people insist on using these words that have such varied definitions and understandings. Kind of the classic, five dollar word when a one dollar word would do. But maybe that's just my mother's influence.