I get excited for major sporting events. Like Le Tour, Wimbledon, World Cup Soccer and naturally the Olympics. As such I'm undoubted going to blog about these at times. In particular the Olympics as they are not so much in my backyard, but front yard and in fact everywhere around that. With the games and the whole democratization of information thing thanks to the Internet, some very interesting freedom of speech issues are coming about.
I wholly believe the Olympic movement and their partners have every right to protect their equity, trademarks and images. The Vancouver games have been very vigilant about this. Which is fair. To ensure vigilance as the games ramp up they are sourcing for a "watchdog" organization to troll the the physical world and the Internet for potential infringements. Which include things such as using the words Olympics, the rings and gold. Plus 482 other words covered by special legislation and powers handed to VANOC.
Now, I'm in no position to say this is right or wrong but I can't help but to wonder if I'll see a cease and desist letter at some point for blogging, aka expressing my freedom of speech, about the Olympics.
Technically one could claim this is a commercial enterprise, as I do have those nifty Google Adwords filling my wallet with a penny here and a penny there.
Who knows what will happen but I look forward to seeing how they treat the citizen journalist. The folks in London seem quite fine with it. Though many don't love it...
For the record, I actually think the London brand designs are quite fantastic. Though they did a very poor job launching it will all that marketing speak. But it holds true to their mission of revitalizing urban London, not sitting on the laurels of the past Great Britannia iconography.