Thank you Nike for showing how to turn a negative situation into one of empowerment and inspiration. A reminder of what's right.
The below is an email from Nike received in response to the Don Imus affair and furor. One single swoosh for branding and no "call to action" or link to a retail store. And a minimalistic microsite to spread the wishes.
And with that Nike, you reaffirm my undying loyalty to you.
While some may critique them for commercializing an important issue like race in America - if your brand claims to stand for equality and individual empowerment do you not have an obligation to comment on a pivotal and meaningful event?