Think I'll make this my motto.
"What doesn't kill you makes you better looking."
More great print work on the Old Spice Experience is Everything campaign. I really really like this campaign. The print campaign is an excellent example of a pool of create creative ideas that stem from a great brand platform, rather than a pool of executions all based on the same creative idea, but each a little different. I love how the dissonance of each print execution, tied together with the Experience is Everything line, adds so much depth to the platform. Fabulous. Simply fabulous.