This is my 200th post (201 technically.) Far more than ever imagined when I first started this endeavor and a natural point of self reflection - a sort of mid-life blog crisis if you will. About once a month I ask myself, why do I bother this chore on a regular basis. Do I really think people out there care about what I think? But then I realized, this was always intended as a selfish exercise. I don't care what others think. This blog is really for me. It's not an opportunity for me to spout off profound statements on advertising and branding. Speak in foreign tongues of self important business-speak. It something I enjoy doing, and that other people are interested is just a bonus. A self indulgent and flattering bonus at that, but still just a bonus.
So why truly do I bother with this endeavor? Well:
- This is my digital scrapbook. When I have a thought or find something interesting digital I can store it here.
- It is a way to familiarize with blogging and web vernacular.
- It is a forum to practice writing and thinking.
- It is a way to share things with friends and colleagues.
- And, most importantly I am really interested in account planning (something I get to half practice day in and out) and blogging gave me a way to be part of the dialog of the Plannershere rather than just a spectator. And to generally understand the vernacular of web 2.0 speak.
So there it is. Nothing about earning big money through Google adsense or self branding or somehow fiscally/professionally benefiting. I'm just interested in stuff and thought this a good way to collect those interesting things.
The great thing about blogs is you can make them to be whatever you want and like any other form of content its important to evolve. Therefore I've set out 3 goals for the next year.
- I've always wanted to write a book. Therefore I will use the blog to start beta testing some concepts.
- In order to continue practice writing, pick a newsworthy event and editorialize along the way. Lets work on my journalistic/observational writing skills.
- Most everything that needs to be said in the plannershere has been said, therefore get out of it spend more time reading books than blogs. Complete and post about at least one book a month that is not advertising theory related (memories are acceptable.)
So there we go, we'll give it a shot and see where we end up. On with it then...