Hate is a strong word. A word that should only be used when you really really do detest something or someone. In this vein I do not use the world lightly when critiquing this spot from Klenex in the US. I hate it. Not because it isn't a nice notion or an insightful notion of the role of Klenex in catharsis and sadness (and sometimes hapiness) in everyone's lives. I hate is because I can only assume it is a direct and blatent rip of off the touching free hugs movement that started with this single video. A touching story of humanity and community. Something that becomes corny and insincere as soon as it becomes
In all fairness the blog is a nice extension from the core insight that people need to Let it Out. But I just can't get over the fact they co-opted something as sincere and truth as the Free Hugs viral for commercial purposes.
I'm sorry. There. I Let it Out.