I wasn't going to write anything about this new spot and microsite from Old Spice, but since I've watched this multiple times a day since its release I have to. I love it. Well written and great attention to detail on the set. (seriously, how many feet is that schooner in the background?) At a time when all the other man-scents are dialing up the "get laid" quotient big kudos to Old Spice for standing out and being a man.