There are few better ways to spend a Sunday morning than to read the Sunday New York Times. The movie section is always massive. Reading through last weekend's I started to notice a trend amongst ads for movies currently in theatres - excessive and frivolous use of the olive leaf thing that films winning at the Cannes Film Festival use to denote their accolades. I don't know if the olive leaf thingy was something started by Cannes, or its real origin, but all the other festivals - famous and obscure - have also started using it. Looks like movie studios are starting to abuse it by going as far as to use the olive leaf thing to denote positive reviews from critics. Which Obviously they are trying to make it look like the films are winning a tonne of awards because it is so good (even when they aren't.)
I predict this will devalue the olive leaf thing - kind of like how the Livstrong bracelet, a brilliant tool to drive awareness and raise funds, lost it's cachet after every cause and their dog came out with their version.