As noted I’ve spent the week in the resort town of Whistler. Like any resort that’s boomed into success and has matured everyone here is consumed by figuring out how to ensure future and ongoing success. Lest they become the latest Torremolinos.
Like any prudent town or organization the folks of Whistler have been doing their homework and analyzing their options to ensure the long term economic viability of a resort town that relies on large annual streams of visitors. Naturally, doing homework is a smart. And consequently there is lots of talk about developing “strategies” to address the long term business needs. But, apparently, according to this article from the editor titled From Strategies to Accomplishments, in the well written and intelligent local newspaper – The Pique, the town of Whistler is mired in analysis paralysis.
This is an interesting corollary to what happens too frequently in the agency world where the paralysis of a good strategy is over strategizion. Essentially, too many fancy words and making things more complex than the need to be or really are. At the end of the day, most business are pretty simply. For example, when it comes to tourism you just need to find a fair price point people are willing to accept to stay in your resort (basic supply and demand), and then give them an enjoyable experience once they are there (customer service 101.) Quite simple really.
Naturally, you’re thinking that just a gross simplification – someone once said the hard part of business isn’t creating a product you can sell for more than you paid, but the million of details in between. This is especially true in a ski resort town where the logistics of what happens every 24hours is mind blowing. But, logistics are executional details. And the clearer or simpler the "strategies" the more easily the executional details take care of themselves.
I'm sure that was in mind when someone else once said (Patton I think) that a strategy executed today is better than the perfect strategy executed tomorrow. (think I’ll look for the actual quote tomorrow as I’ve undoubtedly butchered it horrendously.)