Reading the circular self referencing world of ad blogs this evening, as I often do while watching TV (or just not bothering) it struck me that while it's fantastic to have all this sharing going on, are we going to achieve some sort of advertising group-think.
This really struck me when reading Trend Watching's monthly Trend Brief and they posted a list of other "in the know" companies that have bought the 2007 Trend Report. A mixture of ad agencies (Saatchi,) trendy companies (Diesel) and some not so trendy companies (Shell.) If everybody's reading the same stuff, won't that pull everyone together. Wont we all end up doing the same things? Is this maybe why we've seen such a rapid explosion of me too's in Second Life? The word of mouth effect amongst agencies. All the hipster planners and creatives went out and got Second Life accounts.
Admittedly, this is an overly cynical thought. But, to avoid getting caught in the same web of blogs and therefore thinking as what's on my RRS list, I'm making an early New Year's resolution to read on non-advertising related blog a day. With this brilliant list I've got January covered (excluding the first which is a holiday.)