Picked up a copy of CPG's book Hoopla. By picking up I literally mean picking up from a colleagues desk which is a neat experience as the cover is printed on sandpaper. Although stealing away my first, second and third layers of epidermis it was a good read as it chronicles their great work and path to modern greatness.
I've always said that CPG's best client is themselves. And while they do a phenomenal job on their clients, they do a more amazing job on promoting themselves. Admittedly, my comment is partly juvenile jealousy, but a bigger part is massive respect. CPG gets that in order to attract and foster top talent, recognition is the real currency of satisfaction. Naturally they win recognition through industry awards, but also through ingraining their work in the pop-culture of the ad world and beyond. It's brilliant.
Continuing my 24 hour CPG obsession, this morning I listened to one of my favorite podcasts - The Hook by CPG's head of PR Katie Kempner. Last week the president of CPG, Jeff Hicks, was interviewed and is a fabulous listen. Reading or hearing Jeff's comments is always interesting. This interview gives depth to why the do what they do and how they are able to do what they do. What I really loved like is how he and CPG don't claim to have a bunch of proprietary tools and pyramids or charts that create their work. It's just talent and hard work in pursuit of innovation in order to solve a client's business challenge. Fabulous - what a great way to allow the work speak for itself.