The Vancouver International Film Festival is taking place this month here in Vancouver BC. Yesterday saw a great film called We Feed the World. It basically highlighted a number of practices of where our food comes from. It was more of an expose than an editorial slant type of film. An agricultural and fishing based Fast Food Nation if you will. But there was one very interesting statement from a UN Adviseur that really stuck with me. To paraphrase he said that although today's systems for growing food and getting them to our tables are ever more automated, inhuman and GMF oriented people in general still have inthe idyllic vision of "the heroic Farmer" in their mind when the choosing their tomatoes at the market. They know it's not true, yet don't change their view. It really struck me that many people kind of know that the way the raw materials of their food is grown or caught is getting quite messed up and that the quality and taste isn't as good as it once was. But we just choose not to look deeper into it as the pocket change worth of money we save at Costco and Tesco justify it.