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September 27, 2006

Comments

I think CGC is great! Though, I might be biased, I still think it's a great marketing idea, and it gives us regular Joe's a chance to get one step closer to our dreams.

Hello, I was part of the team that created DUCT TAPE, a current top five finalist in the Doritos Super Bowl Commercial contest. We're honored to be in this position, as first time TV commercial makers we're up against some pros... and we're asking people to please support us by casting their vote for DUCT TAPE at http://www.crashthesuperbowl.com -- thank you for blogging, I enjoyed your post about the contest. Joe Herbert.

http://www.jumpcut.com/view?id=79EA4040802C11DB8702266C9A2E700D

Joe,
I applaud your efforts and have given you my vote. Nice production values. What's up with the bike?

My issue with CGC is that it may be a nice tactic to get some brand exposure but it does not move the brand forward. It is at best a reflection of what consumers currently see, and at worst just a random funny idea with a logo at the end.

The really interesting thig will be the USA Today ad rankings after the Super Bowl.

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