you ask consumers to come up with your ads. The cunning folks at Adrants reveal that Doritos is following in the footsteps of Chevy's contest for consumer generated Super Bowl spots. The personalization movement and consumer generated content is great, but when it becomes you're advertising idea, that's weak. As a brand have you nothing better to say? How can you evolve a brand and improve perceptions if people are just going to regurgitate what they already believe?
Guess that sometimes its easier to lead than follow. Pity.