While I appreciate the sentiment, it's incongruity with the actual service and cankerous nature of staff are paradoxically reinforced. Kind of like a telco playing back a message stating that "your business is important to them" repeatedly over your thirty five minute hold. Obviously you ain't that important.
Admittedly, airlines are always an easy topic. The legacy of the ex-military executives that built airlines on the military model of cargo supply lines where people are considered part of the cargo still exists today. True customer service in the skies continues to be rare.
That said, although a close cousin to Air Canada, I always liked the United ads because they did a good job of conveying that they at least understand why we fly. It's the destination, not the journey.
Though nice ads don't make for nice experiences.